Product portfolio (or product mix) refers to the total product lines and product items that an enterprise provides to the market.
product assortment, also known as product assortment, refers to the combination of various products and product items produced and operated by an enterprise in a certain period of time.
Product portfolio is the combination of various product series sold by a certain enterprise or company, including all product series produced by the manufacturer or all product series distributed by the commercial department, and also refers to all product combination methods operated by an enterprise.
Products, like people, have their own process from growth to decline. Therefore, enterprises can not only operate a single product, many enterprises in the world operate a wide variety of products. Of course, it is not that the more products operated, the better. What products should be produced and operated by an enterprise is beneficial, and what cooperation relationship should be between these products, which is the problem of product portfolio.
The product mix includes four factors: the width of the product line, the length of the product line, the depth of the product line, and the relevance of the product line. The difference of these four factors constitutes a different product mix.